MP: You then formed a team right away, correct?
RK: That’s right. I realized most agents were just busy looking for clients, whereas I suddenly had more clients than I could handle. In 2008, when I was working in a Cold- well Banker office, I asked the other agents if they wanted to partner up with me, and they all said yes. So, my first team was started by accident out of necessity.
MP: 2008 was an interesting time to be ramping up in real estate!
RK: Yes, in 2008 the market crashed. I looked around me, and even though people were not doing well, they were still talking about cold calling and the “long run.” For me, I had no “long run.” I had to pay bills now. I was a brand-new agent and my second baby had just been born. I couldn’t be thinking about doing branding and long-term campaigns. My long run was 60 days, not 20 years from now.
So for me, it was about direct response marketing where you create compelling offers so that prospects chase you. And business continued to grow. My first year in 2008, my team in the Coldwell Banker office became No. 1 in the office. We then moved to RE/MAX, and for the past five years, our team has been the No. 1 team in RE/MAX.
MP: Talk about the evolution of your team.
RK: We started in 2008 as Team Nuvision. We focus on only one thing: generating buyers and sellers. We have about 2,000 buyers and sellers calling us each month. We operate on the same principle of reverse prospecting—using radio, billboards, direct mail, etc., so that people are calling us. We sold 550 homes last year, and we do not do any prospecting, cold calling or door knocking.